CV
Professional Summary
Driving Growth at the Intersection of AI, Cybersecurity, and Marketing Innovation
“Some leaders move fast. I build systems that move faster.”
I’m Emily Bell-Wootten, a marketing and transformation executive with 20+ years driving growth inside enterprise technology, MSP organizations, and AI startups. I’ve been shaping and deploying AI in marketing since 2016 and most recently led an AI company, Marketing Assistant AI, from reorg to adoption—fueling rapid traction through smart GTM architecture and cross-functional operational execution.
I lead holistically: brand, product marketing, AI adoption, experience strategy, and marketing operations working as one system. My strength is turning complexity into clarity—building teams, workflows, and platforms that scale faster, launch quicker, and compound momentum with precision.
Beyond business transformation, I’m an author, board member, and nonprofit volunteer leader. I believe technology should do more than scale companies—it should scale impact. Through EBW Consulting and supporting/co-founding Dallas’ AI/Tech communities Mind & Machine and AITP Lone Star, I help leaders understand, adopt, and execute AI responsibly to transform business, customers, and teams.
I connect the dots. I build the engine. I scale the outcome….and I do it with optimism, integrity, and care for the people behind the progress.
Want to schedule some time with Emily? Contact her at info@emilybellwootten.com for a free 30 minute consultation.
Core Strengths
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AI & Digital Transformation | Agentic AI & MarTech Innovation
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GTM & Ecosystem Partnerships | Cybersecurity in Marketing Strategy
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Startup Scaling & Investor Readiness | C-Suite Alignment & Equity Growth
Community & Thought Leadership
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CMO & Board Member – AITP Lone Star (2024–Present)
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Founding Member – Mind & Machine AI Networking Group (Dallas, 2024–Present)
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Author – Cybersecurity Manual for Business (Plano Chamber of Commerce)
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Podcast Guest – Business Unleashed Cybersecurity Interview (Aug 2024)
Education
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B.S. Business Administration & Marketing – West Texas A&M University
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Certifications:
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Google Analytics (2022)
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Agile Design Thinking – UVA Darden (2020)
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No matter where you encounter Emily, you will find a true connector that looks to engage with you from a different perspective and help you align the right initiatives.


Skills
Marketing Personalization Innovation Strategic Vision & Planning Content
Digital Marketing Branding Social Media
Project Management Business Intelligence Sales People Management Information Technology MarTech Product Marketing
Digital Transformation Customer Experience Agile Software Development Cybersecurity
SaaS AI
Work Experience
CEO-CMO
EBW Consulting, Plano, Texas
July 2024 – Present
Through EBW Consulting, I provide fractional executive leadership, go-to-market strategy, AI transformation, brand development, and marketing execution for startups, venture-backed companies, and growing businesses. My work focuses on turning ideas and emerging technologies into clear positioning, scalable go-to-market strategies, and the marketing infrastructure required for growth.
Selected Engagements:
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Eagle Venture Studio — Fractional CMO
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Profit Inc. — Fractional CMO
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Hotel Shield — Fractional CMO
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TruePath Vision — Fractional CMO
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Marketing Assistant AI — Fractional CMO
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Limitless Contractor — Fractional CMO
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Dental Skool — Consultant & Trainer
CMO and Managing Partner
Infonaligy/Marketing Assistant AI and Plus - Allen, Texas
October 2024 – Present
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Built and scaled an AI-powered SaaS for small business and nonprofit growth, delivering marketing automation and insights via AI. Currently re-launching Marketing Assistant AI as a fully agentic AI marketing tool—the first of its kind.
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Drove product vision, GTM, and growth strategy for SMB and nonprofit adoption.
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Added $1M+ in new pipeline since March 2025.
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Oversaw brand, AI tool positioning, and investor readiness strategy, aligning for scale and equity expansion.
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Positioned platform within the Dallas/Fort Worth AI ecosystem through partnerships, press, and speaking engagements.
Director of Marketing and Customer Success, fCMO
Flair Data Systems, Plano, Texas
July 2023 – October 2024
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Led AI-driven MarTech adoption for digital campaigns, increasing customer pipeline by $7M in 90 days.
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Managed rebrand and digital acceleration, achieving 80% increase in web traffic and 140% growth in email reach.
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Drove cybersecurity positioning, contributing to service line growth in cybersecurity and infrastructure solutions.
VP of Marketing, CMO
May Group LLC, Fort Worth, TX
April 2020 – December 2021
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Achieved business profitability for the first time since 2016 during the COVID-19 pandemic.
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Influenced $700,000 in revenue growth through multi-channel marketing strategies.
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Led cross-functional teams to develop and launch new product lines.
Sr. Director Marketing and CX- Innovation Ambassador
NTT DATA (Formerly Dell Services), Plano, TX
April 2017 – October 2019
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Scaled CX Practice from $2 million to $25M in direct revenue, influencing $1B in revenue across other business units.
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Consulted over 45 clients across 14 industries on digital transformation strategies.
Sr. Director Marketing and eCommerce- Innovation Ambassador
DELL Services, Plano, TX
August 2016 – April 2017
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Sales Support- Developed the sales teams through communications skills, presenting, editing, writing RFP's and sales pitches, focused on selling Marketing/MarTech solutions to C-level executives
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Product Development- Designed products and GTM strategies for Digital Marketing, Social Media, Mobility, CMS, Cloud Computing, and Applications to to drive successful customer outcomes
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Growth- Closed $4M in direct revenue and within the first 5 months
President & CEO
After Interactive Digital, Dallas, TX
October 2011 – April 2017
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Scaled the company from zero to $250,000 practice in the first 3 years.
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Strengthened digital presence for clients utilizing SEO, PPC, Graphic Design, and social media.
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Built and motivated a team of 10-15 employees.
Volunteer Work
Event and Development Officer
Junior League Of Dallas, Dallas, TX
May 2010 – Present
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Managed administrative logistics of large-scale fundraising events, surpassing fundraising goals by $1.2 Million.
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Nurtured relationships with vendors and venues, obtaining best pricing and services for events.
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Trained and supervised 60 volunteers for community projects and events.
Board Director- Director of Communications
DFW Technology Prayer Breakfast, Dallas, TX
October 2019 – Present
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Developed key messaging for all external-facing materials.
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Increased social media reach by 2000% and online event attendance by 150%.
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Award Winner: President's Award for service during 2021-2022.
Other employment:
Splash Media: Manager Social Media and Listening
Pinnacle Technical Resources: Recruiting and Marketing Analyst
MHN Healthcare: Benefits Administrator
JC Penney: Store Manager
Past retail employment:
Stein Mart, Disney Store, Gadzooks, Private Interior Design House
Healthcare: 10 year Dental/Orthodontic career


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Interests
I love travel and working in my community!
I want to be known for making people's lives better.
Speaker at the Texas Conference for Women
Director of Texas Young Professionals for 3 years
Mentor at the SMU School of Business
Member of the Junior League of Dallas
Member and VP of P.E.O. International
Volunteer for: Junior League of Dallas, The George W. Bush Presidential Library, St. Phillips School, The Cancer Community of Dallas, and the Perot Museum of Nature and Science

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