CV
Professional Summary
Driving Growth at the Intersection of AI, Cybersecurity, and Marketing Innovation
Emily Bell-Wootten is an AI-focused CMO and growth strategist with 20+ years leading marketing, digital transformation, and product innovation for Fortune 100s, high-growth startups, and AI ventures. Recognized for scaling organizations from zero to profitability, advancing responsible AI adoption, and building brand ecosystems that drive measurable growth.
Emily is the Founder of EBW Consulting, a fractional marketing and business transformation firm advising companies on AI strategy, go-to-market execution, and digital innovation. Client relationships are structured for high-impact results through embedded leadership, executive mentorship, and scalable growth systems.
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$1B+ revenue influenced across 70+ brands in 17 industries
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Founder/CMO of AI SaaS marketing platform; re-launching as first fully agentic AI marketing tool
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Enterprise experience with Dell and NTT DATA; startup growth expertise with Marketing Assistant AI
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Frequent speaker and author on AI, cybersecurity, and MarTech innovation
Core Strengths
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AI & Digital Transformation | Agentic AI & MarTech Innovation
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GTM & Ecosystem Partnerships | Cybersecurity in Marketing Strategy
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Startup Scaling & Investor Readiness | C-Suite Alignment & Equity Growth
Community & Thought Leadership
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CMO & Board Member – AITP Lone Star (2024–Present)
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Co-Founder – Mind & Machine AI Networking Group (Dallas, 2024–Present)
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Author – Cybersecurity Manual for Business (Plano Chamber of Commerce)
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Podcast Guest – Business Unleashed Cybersecurity Interview (Aug 2024)
Education
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B.S. Business Administration & Marketing – West Texas A&M University
Certifications: Google Analytics (2022), Agile Design Thinking – UVA Darden (2020)
Not only is Emily a Business Leader, she is passionate about serving her community. She has lent her time to various charities and non-profits through the Junior League of Dallas (JLD), served for 2 years as a Director of Texas Young Professionals, and is the past Director of Communications for The DFW Technology Prayer Breakfast, current CMO and Board Member-AITP Lone Star, and Founding Member of Mind and Machine-AI networking and educational group in Dallas, Texas.
No matter where you encounter Emily, you will find a true connector that looks to engage with you from a different perspective and help you align the right initiatives.


Skills
Marketing Personalization Innovation Strategic Vision & Planning Content
Digital Marketing Branding Social Media
Project Management Business Intelligence Sales People Management Information Technology MarTech Product Marketing
Digital Transformation Customer Experience Agile Software Development Cybersecurity
SaaS AI
Work Experience
CEO-CMO
EBW Consulting, Plano, Texas
July 2024 – Present
CMO and Managing Partner
Infonaligy/Marketing Assistant AI and Plus - Allen, Texas
October 2024 – Present
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Built and scaled an AI-powered SaaS for small business and nonprofit growth, delivering marketing automation and insights via AI. Currently re-launching Marketing Assistant AI as a fully agentic AI marketing tool—the first of its kind.
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Drove product vision, GTM, and growth strategy for SMB and nonprofit adoption.
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Added $1M+ in new pipeline since March 2025.
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Oversaw brand, AI tool positioning, and investor readiness strategy, aligning for scale and equity expansion.
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Positioned platform within the Dallas/Fort Worth AI ecosystem through partnerships, press, and speaking engagements.
Director of Marketing and Customer Success, fCMO
Flair Data Systems, Plano, Texas
July 2023 – October 2024
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Led AI-driven MarTech adoption for digital campaigns, increasing customer pipeline by $7M in 90 days.
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Managed rebrand and digital acceleration, achieving 80% increase in web traffic and 140% growth in email reach.
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Drove cybersecurity positioning, contributing to service line growth in cybersecurity and infrastructure solutions.
VP of Marketing, CMO
May Group LLC, Fort Worth, TX
April 2020 – December 2021
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Achieved business profitability for the first time since 2016 during the COVID-19 pandemic.
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Influenced $700,000 in revenue growth through multi-channel marketing strategies.
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Led cross-functional teams to develop and launch new product lines.
Sr. Director Marketing and CX- Innovation Ambassador
NTT DATA (Formerly Dell Services), Plano, TX
April 2017 – October 2019
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Scaled CX Practice from $2 million to $25M in direct revenue, influencing $1B in revenue across other business units.
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Consulted over 45 clients across 14 industries on digital transformation strategies.
Sr. Director Marketing and eCommerce- Innovation Ambassador
DELL Services, Plano, TX
August 2016 – April 2017
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Sales Support- Developed the sales teams through communications skills, presenting, editing, writing RFP's and sales pitches, focused on selling Marketing/MarTech solutions to C-level executives
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Product Development- Designed products and GTM strategies for Digital Marketing, Social Media, Mobility, CMS, Cloud Computing, and Applications to to drive successful customer outcomes
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Growth- Closed $4M in direct revenue and within the first 5 months
President & CEO
After Interactive Digital, Dallas, TX
October 2011 – April 2017
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Scaled the company from zero to $250,000 practice in the first 3 years.
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Strengthened digital presence for clients utilizing SEO, PPC, Graphic Design, and social media.
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Built and motivated a team of 10-15 employees.
Volunteer Work
Event and Development Officer
Junior League Of Dallas, Dallas, TX
May 2010 – Present
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Managed administrative logistics of large-scale fundraising events, surpassing fundraising goals by $1.2 Million.
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Nurtured relationships with vendors and venues, obtaining best pricing and services for events.
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Trained and supervised 60 volunteers for community projects and events.
Board Director- Director of Communications
DFW Technology Prayer Breakfast, Dallas, TX
October 2019 – Present
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Developed key messaging for all external-facing materials.
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Increased social media reach by 2000% and online event attendance by 150%.
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Award Winner: President's Award for service during 2021-2022.
Other employment:
Splash Media: Manager Social Media and Listening
Pinnacle Technical Resources: Recruiting and Marketing Analyst
MHN Healthcare: Benefits Administrator
JC Penney: Store Manager
Past retail employment:
Stein Mart, Disney Store, Gadzooks, Private Interior Design House
Healthcare: 10 year Dental/Orthodontic career








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Interests
I love travel and working in my community!
I want to be known for making people's lives better.
Speaker at the Texas Conference for Women
Director of Texas Young Professionals for 3 years
Mentor at the SMU School of Business
Member of the Junior League of Dallas
Member and VP of P.E.O. International
Volunteer for: Junior League of Dallas, The George W. Bush Presidential Library, St. Phillips School, The Cancer Community of Dallas, and the Perot Museum of Nature and Science

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